I am not really into bronzers all that much, and in actual fact this is the first bronzer I have ever bought! But I saw this in Debenhams last year and I loved the huge compact and with a massive 35g of product, I thought this was a good buy. If I can remember correctly, it cost £25.00. I chose the lightest shade which is Golden Tan, it was the best match for me. I didn't actually know you could get a bronzer so pale! If you look closely there is a tiny amount of shimmer. I love it! When I wear it, it makes me look like I have a really healthy glow. What I like about this range of bronzers is that they are all natural tones and stay away from orangey hues. It's perfect!